This very week, the SGAE Foundation celebrates the first Urban Exhibition UrbanEñe within the framework of Boombastic Festival in Llanera (Asturias). It will take place on July 19 and 20, with free admission.
The SGAE Foundation, in collaboration with Boombastic, the Llanera City Council and Oso Polita, is organizing its first Urban Showcase for International Programmers, UrbanEñe 2024from July 19 to 20 within the new edition of the Boombastic Festival in the Asturian town of Llanera.
The intention is to introduce emerging artists from our country to festival programmers from Argentina, Chile, Colombia and Mexico. These artists will be Gon Estevz, KYR4, Antony Z, Anixe, Yassir and Chezz. They will all perform in the morning at Boombastic, starting at 1:30 p.m. on Friday and 12:30 p.m. on Saturday at the Posada Templete (Music Kiosk of Cuno Corquera Park, Posada) with free admission until full capacity.
Gon Estevz It combines pop with Latin rhythms such as dembow, salsa, samba, corridos tumbados and even tango. KYR4 He started in a rock band and later moved on to rap, which he has enriched with R&B. The Granada native Antony Z bets on purely Spanish reggaeton, adding afrobeats, electronic pop and other genres based on the production of Toni Anzis (Lia Kali, Kaze…). The Basque Anixe moves between dancehall and tropical pop with Bad Gyal and Mushkaa as closest references. Yassir has collaborated with big names in the scene, from Soto Asa, La Zowi or Cruz Cafuné to producers such as Lowlight or Kabasaki. And finally, the Madrid native Chezz He has a long career during which he has skillfully combined pop, urban, UK garage and Brazilian funk.
The selected groups will not only perform in a showcase format before the general public, but the SGAE Foundation has also invited five urban festival programmers from four Latin American countries. The festivals are: Cosquin Rock (Argentina), Lotus / Lollapalozza (Argentina/Chile), Vibra Festival (Chile), Rock al Parque (Colombia) and Vive Latino/Ocesa (Mexico).
The six artists, in addition to performing live, will have the opportunity to meet with the programming managers of these seven festivals at a professional conference, in order to establish collaboration agreements that will allow them to perform outside of Spain.
This first edition of UrbanEñe, which comes in the wake of the exhibition Urban Music, Pop and High Culture that is being held at the SGAE headquarters in Madrid throughout the month of July for its 125th anniversary, seeks to vindicate the position of urban music as a new pop paradigm today.
