Pablo Alborán, who had already made his steps in electronics, presents his new era with a new rupturist single. It’s called ‘clickbait’.
The issue is a statement of intentions from the first line “many say they know me but have no idea who I am” and soon enters Timbaland’s most typical beats and Trip-Hop strings. Although the closest reference is that of that Alejandro Sanz that in the early 2000s was passed as experimental. It didn’t last long.
All ‘clickbait’ is a song against «Fake News, prejudices and obsession with likes». Against those who “cause adrenaline” to criticize. “People have gone crazy, a psychologist on duty is believed,” he also affirms a very loaded letter of very successful darts, to which they do not accompany so much or melody or production.
It seems difficult to like the generalist public, but even more than capture new fans. If it were a Distor Bosé album, it would be ‘Velvetina’. If I were one of Paloma San Basilio, it would be ‘Amolap’.
“I await your romantic songs you have used to always accustomed to us,” says the most voted comment on YouTube. We do not know if some will await: Alborán has worked in his new music with the Porican producer Albert Hype, who has collaborated with Bad Bunny, Kali Uchis or Shakira.
Special mention deserves that video clip with a dancer dressed in the strozzi picture ‘The personification of fame’, in which we guess references to George Michael in general, Katy Perry (‘Bon Appétit’) and U2 (‘Numb’).
https://www.youtube.com/watch?v=k9fkwpgmayq
