This is not the best week for Katy Perry. Following the poor results of ‘Lifetimes’ on platforms, the Balearic Government’s Department of Natural Environment has begun an investigation to clarify whether the filming of this music video has been harmful to the environment of the Balearic Islands.
The video for ‘Lifetimes’, in which Katy Perry takes a stroll through the coves and clubs of Ibiza and Formentera, was also recorded in the protected dunes of the islet of s’Espalmador. It happens to be one of the enclaves of greatest ecological value in the Balearic Islands. The area in question is delimited by poles, ropes and prohibited signs. To make matters worse, the regional government points out that the video producer had not requested the relevant authorisation.
The Directorate General for the Natural Environment points out that it cannot be classified as a “crime against the environment”, but it can be classified as an infraction, since the recording of reports or videos “is authorised”, as long as the due process is followed.
Katy Perry’s label Capitol Records has responded to news of the investigation into her “Lifetimes” music video by clarifying that the shoot was fully secured except for one permit that had not yet been approved at the time of filming: “We were assured by the local production company that all permits for filming were secured,” the label explained to Billboard. “We have since been informed that one of those permits was in the process of being approved, although we were given verbal permission to move forward with filming.”
The initial numbers for ‘Lifetimes’ were even worse than ‘Woman’s World’. It entered at number 145 globally on Spotify with 1,426,000 streams on its first day. On the second day, it fell out of the top 200 by scoring close to 3 million streams.
