‘Back To Bedlam’, James Blunt’s first album, was the best-selling album of 2005 worldwide thanks to ‘You’re Beautiful’. Almost 20 years later, Blunt has had the craziest idea of his career. If the 20th anniversary reissue of the album reaches number 1 again, the Brit will change his name to what his fans have decided: Blunty McBluntface.
“If it reaches number one, I have signed to change my name to whatever the public wants,” the singer declared on Radio He also swore that he would do it “for my life and for the life of my only fan, Brian from Glasgow.” In this way, Blunt decided that the name would be chosen by the highest number of likes.
He announced the campaign with a humorous video in X: “Do you want to ruin my life?” it began. “Comment on your name suggestion and the one with the most likes wins.” Now, there is a winner.
In a new video, Blunt enters the Warner Music offices and, when asked for his name, begins to recite the most popular fan choices, such as Jimmy Spliff, Blames Junt, Divock Origi or James Cucking Funt, before revealing the definitive: Blunty McBluntface.
We assume Blunt is referring to changing his stage name, not his legal name. Anyway, if ‘Back To Bedlam’ returns to number 1 all these years later thanks to this marketing strategy, it will be something completely unheard of.
Wanna ruin my life? I’m legally changing my name if “Back to Bedlam” 20th Anniversary Edition reaches No.1. Comment your name suggestions below, and the most-liked comment wins.#jameswho pic.twitter.com/LOxLggNt5q
— James Blunt (@JamesBlunt) October 2, 2024
The people have spoken – if the 20th Anniversary Edition of Back to Bedlam is Number 1 next Friday, my new name will legally be… pic.twitter.com/CoMsjFJpy8
— James Blunt (@JamesBlunt) October 11, 2024
