The electronic pop artist Ganges He has collaborated with Back Market – Leading Reconditional Technology Platforma – to record a video clip in a totally original way. “Fotologgia” has been filmed with several Nintendo 3DS reconditioned. And the result can already be seen on platforms.
Ganges presents “Fotologgia”, a song that speaks of “how a generation has embraced nostalgia and has re -connected with the technology of her childhood and adolescence with phrases such as ‘La Nintendo in the bag’, ‘Play Snake on mobile’ and ‘See on TV the Grand Prix’.” That is, one of you to you with a generation of fans who will perfectly understand the entire concept. “Fotologgia” is one of the songs that is part of “Sora”the last long duration until the date of Ganges, published last October.
So nothing better to surround the song in an ideal context than the project that has been devised – in addition to conceptualized, registered and produced – the agency It is happening for the video clip and that has been to film it with the cameras of thirteen Nintendo 3DS reconditioned sold in Back Market.
A scenery has been created in which the device, in addition to recording, is another protagonist of the video clip. It is a fantastic way to re -place fever from vintage and retro, more alive than ever and that directly connects with different generations. Collaboration is another example of Back Market’s philosophy, “do more with the technology that already exists.”
