Primavera Sound week begins today, Monday, May 27, with the first Primavera a la Ciutat concerts and will continue until June 2 with the programming of the Parc del Fòrum and the CCCB, which will once again make a special commitment to the local scene.
From May 29 to June 2, Primavera Sound will continue to support the Catalan scene by giving it a “global reach.” Among the Catalan artists confirmed at Primavera Sound are Mujeres, Renaldo i Clara, Mushkaa and Guillem Gisbert, author of one of the best albums of 2024.
The Catalan presence at Primavera Sound will experience one of its highlights at Primavera Pro, the meeting for Primavera Sound professionals, with the “botifarrada” offered by Catalan Arts on Wednesday, May 29 at 6:30 p.m. at the Center de Cultura Contemporània in Barcelona (CCCB), as part of the Primavera Pro professional meeting. Llum, Mar Pujol or dani6ix & IZZKID will perform during this event.
And, among the emerging proposals from Catalonia that will be exhibited at Primavera Sound, we must talk about Ariox, a project by the Cardedeu-born singer Ariadna Casas that has been making itself known for some time – since the pandemic.
Ariox's sound may have adhered to bedroom pop in 'Estiu amb tu', but in recent times it has consolidated itself in the forms of electronic pop. Their debut album, 'ARIOX IS SUPER SAD', is located in these coordinates, and is demonstrated by the danceable-but-sad pulse of 'No és amor' -a collaboration with Julieta-, the trance of 'NS No em porta' or the club dance of 'Jo sola plorant'. Ariox also explores reggaeton in 'Tu i jo' with Maria Hein without giving up her personal touch.
Although it should be mentioned that Ariox's most popular song is a collaboration with Al·lèrgiques al pol·len: the good vibes of 'No et canto amb pena' are approaching half a million listens on Spotify. It is a song that, with its guitar pop sound, awaits the arrival of “Spring.” Ariox is confirmed in Spring at the Ciutat and today performs at the Sala Apolo.
