A new study of IEA confirms that music in Spanish – combining Spanish with Latin American – displaces Anglo-Saxon music, whose listening rates have dropped to 26% of the total in our country.
A study of the Spanish AIE (Society of Performing Artists) has confirmed something that has been pointed out in various studies: in 2023, music in Spanish dominated the playlists in Spain both in the digital market (music platforms) and in the analogue market (radio and television) until it took over 65% of listening on digital platforms, growing more than two points compared to 2022 and maintaining the upward trend of recent years.
According to the IEA, the data have been obtained by analyzing data corresponding to more than sixty million songs played on the main radio stations and digital platforms. Internationally, it monitors nearly seven hundred radio channels from fifty-seven countries.
One of the most defining data is that it must be taken into account that the total number of songs in Spanish uploaded to digital platforms does not reach forty percent of all the songs reproduced on them, which gives more weight to the information. In fact, even though they are more numerous – forty-two percent of the songs on platforms – their total listening is around twenty-six percent of listening.
The study remains in line with other reports – such as Luminate’s 2023 Year-End Music Report – which found that the percentage of songs in English among the ten thousand most played songs in the world had fallen by almost four percent in please songs in Spanish.
A good part of all this has to do with the rise of urban music, which has boosted listening to the genre in the Latin universe through artists such as Bad Bunny, Rosalía, Karol G, Peso Pluma, Bizarrap either Quevedothat is, artists from Puerto Rico, Spain, Argentina, Mexico… It is also confirmed that this type of artists has also reached groups of non-Spanish-speaking listeners, something that was highlighted by the Luminate study, carried out in 2023 in the United States: a Twenty-four percent of listeners listened to music in Spanish when Hispanics make up nineteen percent of the population. Another study can be added to it, that of the Nebrija Foundation and University “The boom of urban music and the expansion of Spanish globally”which values urban music as a way to spread and strengthen Spanish.
In addition to the increase in the presence of Latin artists in the most played songs, in Spain there has also been a growth of one point compared to last year in songs performed exclusively by Spaniards, with artists such as those already mentioned and others such as Saiko, Duki, Rels B, Morad, Bad Gyal, Nicki Nicole or Aitanaamong others.
The AIE report shares its data in its commitment to position and internationalize the music that is billed in our territory, promote it and defend the rights it generates. You can expand the information in this same link.
