This will be Primavera Pro 2026: AI, new live models and musical economy

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This will be Primavera Pro 2026: AI, new live models and musical economy

Primavera Pro has announced that it will be held from June 3 to 5 at the CCCB, coinciding with Primavera Sound Barcelona week. The event, which seeks to be a professional meeting space for the music industry, focused on debate and reflection on the present and future of the sector, closes its 2026 program, confirming all its conferences and professional activities, which are added to the 22 free access showcases already announced. JENESAISPOP is official media.

During three days, topics such as the new musical economy and the role of cultural identities, songwriting as an exchange between cultures, new forms of relationships between artists and audiences, the exploration of new live models and the challenges in rights management and synchronization in a context increasingly marked by artificial intelligence will be addressed.

The meeting will feature the participation of international artists and professionals such as the Australian producer Ninajirachi or the American duo recommended in JENESAISPOP, Fcukers. In addition, Raquel Berrios (Buscabulla), Nasra Artan (Sony Music Publishing), Alejandro Pabon (Rimas Nation), Oluwatomisin Afolabi (Mavin Records), Min Yoo (hello82), Lindsey Lieberman (Perfectly Imperfect) and Kelley Lin (True Panther), among others, will participate.

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Simon Müller

Simon Müller is the driving force behind UMusic, embodying a lifelong passion for all things melodious. Born and raised in New York, his love for music took form at an early age and fueled his journey from an avid music enthusiast to the founder of a leading music-centered website. Simon's diverse musical tastes and intrinsic understanding of acoustic elements offer a unique perspective to the UMusic community. Sporting a dedicated commitment to aural enrichment and hearing health, his vision extends beyond just delivering news - he aspires to create a network of informed, appreciative music lovers. Spend a moment in Mueller's company, and you'd find his passion infectious – music isn’t simply his job, it’s his heartbeat.