Festivals are places where you can meet friends and create memories that you will remember for a lifetime, experience anecdotes that you will never stop telling no matter how many years have passed and, above all, see live those artists who are writing the soundtrack of your life. In an era where computer or remote work is the order of the day, people are increasingly looking to connect with loved ones and make new friends by attending festivals and concerts.
This is the spirit that drives Coca-Cola and its passion for music. The COKE STUDIO music initiative has been present at festivals for years, helping audiences to live unique experiences, and 2024 will be no exception, as COKE STUDIO, Coca-Cola’s music platform, once again has an area at one of Spain’s most beloved festivals, Sonorama Ribera.
The alliance between Sonorama Ribera and Coca-Cola aims to enhance the festival experience using social media as a medium. At COKE STUDIO, attendees will be able to connect with friends and meet new people by creating content from the COKE STUDIO area assigned to them at the festival.
With the aim of uniting loved ones, old and new friends and creating new stories and anecdotes to remember in the future, always with music as the central theme, Sonorama Ribera and COKE STUDIO have devised a series of actions seeking the participation of the public. Different “challenges” will take place in the COKE STUDIO area so that participants can find other like-minded people with whom to connect and share passions.
Sonorama Ribera is being held from 7 to 11 August in Aranda de Duero, from Thursday to Sunday, supported by a great line-up that once again brings together national and international names from all styles and generations. The main line-up includes Los Planetas on Thursday, Luz Casal and Natos y Waor on Friday, and Dani Fernández, Mikel Izal and Shinova on Saturday. Great artists and groups from the national mainstream and underground such as Sen Senra, El Columpio Asesino, La Bien Querida, Biznaga, Travis Birds or Niños Mutantes are also part of the agenda.
And pay attention to the quality of the promising artists who are also present in the Sonorama Ribera programme: Aiko the group, Besmaya or Niños Luchando are some of the artists we have recently talked about in this medium and who will be performing on the Sonorama Ribera stages in this hot month of August. A cold Coca-Cola will become an indispensable ally.
