Since the Super Bowl halftime has become part of the social conversation worldwide, not only in the United States, several sporting events have attempted to very strong achieve a similar impact. But no event is providing the media, not even FIFA.
At the opening of the 2026 World Cup in Mexico City, Shakira and Burna Boy presented the official anthem ‘Dai Dai’ in a setting marked by its austerity. The artists didn’t even bother to take off their sunglasses. Either they couldn’t, or they didn’t want to see.
Shakira’s choreographic body and Shakira herself, with her particular hip movement, delivered. That never fails. As for Burna Boy, his voice couldn’t have sounded more canned. It might as well have been there or not have been there. In some shots his voice continued to sound and he was not there. That was the level.
Although the worst thing is that gym-type floor that made it impossible, for example, for singers and dancers to perform in heels. Some fabrics, yes, some fabrics caused the artists to have to perform in sports shoes. The artists serve football and not the other way around, unlike the Super Bowl, where the charm is that you even forget that you are watching a game.
All in all, the performance has been a success that promises to relaunch ‘Dai Dai’, a song that entered the charts very timidly but has already risen to the top 45 on Spotify Global. And at number 21 in Spain. It will continue to rise, since the performance has been viewed on YouTube 6 million times in 8 hours. The video cannot be embedded, but can be viewed on YouTube.
On July 19, Shakira will perform again at the World Cup, at its close, along with BTS and Madonna.
