Lorde has achieved with his new album, ‘Virgin’, returning to the lists of successes with his main single, ‘What Was That?’, And also recover the critical acceptance that turned his back on his previous work, ‘Solar Power’ (2021). However, at the same time that ‘Virgin’ has come to the market, he has advanced to the squad an earlier theme that was not even single at the time.
‘Ribs’, one of the favorite themes of Lorde’s debut fans, ‘Pure Heroine’ (2013), has viralized this year in Tiktok and its impact is eclipsing the launch of ‘Virgin’: right now – and for months – ‘Ribs’ is the most listened song of Lorde on Spotify. ‘What was that’ follows in second position.
The origin of the phenomenon dates back to the improvised concert that the artist offered in New York to promote ‘What Was That’, Billboard reports. At that time, when the police tried to dissolve the crowd, fans began to sing ‘Ribs’, thus marking the beginning of the viral. Thanks to its renewed popularity, ‘Ribs’ has entered this year for the first time in the Billboard Hot 100, in a discreet 99, 12 years after its edition.
Although ‘Ribs’ is obscuring the ‘Virgin’ campaign, Lorde has to comfort himself with the emergence of an incipient viral in Tiktok, that of ‘David’, the cut that closes the album. ‘David’ is being used on Tiktok to dramatize videos of different types. Creator Anthony Haynes, known for recording trains in motion in the New York Metro to the rhythm of Lorde’s songs, has used ‘David’ in one of the stations accompanied by the New Zealand.
@anthonyhaynes9 ♬ David – Lorde
‘David’ has risen to 9th position of Lorde’s 10 most listened songs on Spotify thanks to this little impulse. Meanwhile, in official lists, ‘Virgin’ falls to 69th place in the United Kingdom in its 4th week, and 120º in the United States.
https://www.youtube.com/watch?v=b7pe8ag1jje
https://www.youtube.com/watch?v=ptcheocpnuo
