Playboi Carti, who has just signed an interview with FKA TWIGS, has been about to beat the most extensive rollout record in history. He had announcing the arrival of a new album since March 2021, with all that entails: title changes, Random advances on Instagram, false launch dates, a fanbase on the edge of abandonment …
From today, the Playboi Carti album is available under the title of ‘Music’ and contains collaborations of Kendrick Lamar, The Weeknd, Travis Scott, Future, Skepta, Lil Uzi Vert, Ty Dolla $ IGN and Young Thug distributed in a tracklist that reaches 30 tracks. Take two cups.
Three months after the launch of ‘Whole Lotta Red’, raised by some and forgotten by others, Carti said there was another album and that he was willing to launch it: “We have not finished.” Nothing happened. In August 2021, the rapper revealed that the project was titled ‘Narcissist’ and that it was going to leave on September 13 of that year. Nothing happened. Christmas Day of 2022 (you have to be …) Carti published a new cover and said it was “the moment.” Guess what happened.
It was not until December 2023 when the author of ‘Die Lit’ announced the supposedly definitive title of the album, nothing ambitious: ‘I am music’. Eye, because Pharrell Williams joined the Sarao and reproduced the announcement of Carti with the same description: “Prepare.” A year and peak since this happened. Needless to explain that the American fanbase is one of the most loyal and patients. They are like Taylor Swift’s, but without receiving any reward.
Since then, Carti has won successes with Camila Cabello, Madonna and The Weeknd, and had uploaded some advances to Instagram, highlighting the collaboration with Travis Scott, ‘Backr00ms’. He even reached an official single on his Spotify profile, ‘All Red’. When listening to it, it is impossible to understand the hype around the entire project.
https://www.youtube.com/watch?v=f6iycxyna4s
Carti has always been seen as an misunderstanding within hip hop, and his vast influence is very clear (reaching Panda Bear), but also has an important stammer. And, supposedly, of more serious things. Together with the launch of the theme, in September 2024, Carti also inaugurated the pre -sale of the album, which was still unknown its final date, or existence, if we get like that.
And we arrive at the current moment. Spotify, taking advantage of the immense hype that is around the project, has hung up posters of the album in cities like New York or Los Angeles, has asked us to have “faith” in a series of tweets and has assured that ‘I am music’ leaves this Friday. If this happens, it will be the only thing to speak tomorrow on the Internet. If not, it will be normal.
Friday. ALBUM. @playboicoti pic.twitter.com/vqkyo7dzm8
– Spotify (@spotify) March 13, 2025
Have Faith pic.twitter.com/vaf9u8aj0e
– Spotify (@spotify) March 12, 2025
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