The chain MTV (Music Television) that changed the industry in the eighties will put an end to its musical broadcasts at European level next December 31. Music had stopped being one of the driving forces of his line.
The closure is due to a budget restructuring following the merger of the companies Skydance Media and Paramount Globaland that will affect various brands of the group MTV as MTV Music, MTV 80s, MTV 90s, MTV Club and MTV Live HD. These channels will stop working in Europe, Asia, the Ocean and also in Latin America.
During the decade of the 2000the musical field of the chain was losing strength, giving way to the reality shows as “Jersey Shore” or, at the national level, “Alaska and Mario”. The original channel’s programming will continue to focus on this type of content, focusing its programming on a younger audience.
MTV opened its broadcasts for the first time in 1981 with the video clip “Video Killed the Radio Star” by The Bugglesand was a pioneer in revolutionizing the way music was marketed on television. Since then, formats such as MTV Unpluggedwhere several artists and bands participated such as Nirvana, Miley Cyrus either REMand the MTV Video Music Awardsrewarding the best video clips of each year.
The next December 31 one of the most important stages in the history of music on television will end, when MTV Say goodbye to your music channels. A historical event that managed to mark a before and after in the industry.
