Moobr is the alias of the American singer and composer Shane Michael Boose. His music honors his name, since songs such as ‘Back to Friends’ or ‘Undressed’ transmit great darkness despite their catchy compositions. It does not surprise that many of the promotional photos of Umbr – born in 2005 – whether in black and white or that he appears in them in a thoughtful or melancholic attitude. Sounds to Miles Kane and the most tragic Lykke Li, in one.
There is an element of Torch Song in their songs, mixed with the guitars of the classic indie rock and the melodies of the pop formula. He was able to stay on a modest scale, writing correct folk-pop songs as ‘Would’ve Been You’, but his commercial jump has been greater than expected, in recent months.
Especially ‘Back To Friends’ or ‘Undressed’ have achieved a huge virality in Tiktok, and the passage of this platform to the successful lists has been amazing. Both themes have been glued to the upper part of the global spotify: ‘Back to Friends’ continues in the 3 and ‘undressed’ in 10. Nothing bad for a debutant artist without an album in the market. Geffen Records and the “industry guru” Tony Berg, its producer, are behind this success.
In official lists, the data is equally surprising. In the United States, ‘Back to Friends’ has reached the 32nd position and ‘undressed’ on the 25th of the Billboard Hot 100. In addition, ‘undressed’ has been number 1 in Ireland and has reached the top 5 of Australia, New Zealand and the United Kingdom. ‘Back to Friends’ has also been Top 5 in Australia, Ireland and New Zealand. We are facing a new Anglo -Saxon pop star. Spain has not yet learned about its existence, but it will do it soon.
Among the most Torch Song songs of Song is ‘I Don’t Know You Anymore’, which reflects one of the favorite themes of his work, heartbreak. His lyrics travel through nostalgia (‘Do I Ever Cross Your Mind’), vulnerability (‘Weak’) or fear of loneliness (‘Willow’). ‘We Never Dated’, the new Single of the Summer published this Friday, tells another of those tragic loves, which could never be. “If we never leave, how do I think of you daily?”
“I can’t make you fall in love with me,” he repeats as a mantra the chorus of this song that seeks to approach the repercussion of ‘Back to Friends’ and ‘Undressed’. The melody is again catchy, but now the electric guitars and vocal harmonies are enhanced. With his solid playlisting (2nd place in New Music Friday, where he is a cover), ‘We Never Dated’ is launched towards success. Will Embar be enough to add a third global hit?
https://www.youtube.com/watch?v=2zqka-qmzxk
https://www.youtube.com/watch?v=c8zq4kan_o0
https://www.youtube.com/watch?v=z0wt6cygg
