When Tame Impala released ‘Dracula’ a little less than a year ago, it seemed clear that Kevin Parker was proposing an anthem for Halloween. What few saw coming is that it would end up becoming one of the biggest hits of the last year on a global level. Especially in the United States, where the news stopped being that Tame Impala entered the Billboard Hot 100 for the first time and became that ‘Dracula’ had broken into the top 5. Thanks to the remix with Jennie, yes, but the song is the same.
In Spotify numbers, the remix of ‘Dracula’ with Jennie has 459 million streams, while the original song has 537 million. Almost the same amount, and both appear within Spotify’s global top 200. In Spain, so that the scope of the song is understood, ‘Dracula’ with Jennie has been number 1 in Los 40.
And the success of ‘Deadbeat’ doesn’t end there, because Tame Impala has just scored another big hit thanks to a song that came out earlier. ‘Loser’, the most guitar-driven song on the album, has also become a hit. It has done so thanks to its prominent use in the blockbuster ‘Spider-Man: Brand New Day’: it has risen to Spotify’s top 10 in the United States and is about to break into the global top 10. Right now it is top 11.
The impact of the film is such that ‘Spider-Man: Brand New Day’ continues to sweep the box office and is already aiming for $2 billion: Sony and the UCM are breaking records, so it is not surprising that ‘Loser’ has caught on with so many people who are discovering it by watching the film.
Despite the lukewarm criticism of ‘Deadbeat’, an album that we at JENESAISPOP do claim and choose among the best of last year, Tame Impala’s sixth album is becoming the most fruitful of their entire career in terms of hits. ‘The Less I Know the Better’, their biggest hit, has simmered over the years, but ‘Dracula’ and ‘Loser’ have only needed one. It is possible that, in a short time, the figures of the two versions of ‘Dracula’ will surpass those of ‘The Less I Know the Better’ on streaming platforms. Although it will be difficult, because the latter is also still among the most listened to songs currently.
The success of ‘Deadbeat’ has made Tame Impala’s album a serious contender for the Album of the Year nomination at the Grammys, according to Hits Daily Double. The basis is, obviously, the success of ‘Dracula’ and ‘Loser’, but it should also be the quality of songs like ‘My Old Ways’ or ‘End of Summer’. If we have to guess what the next hit will be, we would bet on ‘Afterthought’.
