Lil Nas X has promoted his new single in recent days as he does best, being a nuisance on social networks. Not a day has passed in which Montero has not given the grade or trolled the staff in some way, for example, inventing that he is going to release gospel music independently and that he will pursue a degree in “Biblical Studies” at the University, or answering to anyone who has accused him of ridiculing religion or of being a parody artist and not serious.
The advertising campaign for ‘J CHRIST’ has concluded in style with the celebration of a supposed premiere of the song and the video clip, which was attended by doubles of Taylor Swift, Kanye West, Ice Spice, Ed Sheeran, Dolly Parton, Michael Jackson, Oprah Winfrey or even the Queen of England.
All these doubles appear in the ‘J CHRIST’ video – as had been revealed days ago – as if wanting to convey that good guys and villains end up in the same place. Although the real protagonist is evidently Lil Nas X.
The video for ‘J CHRIST’ is overtly a sequel to that for ‘Montero (Call Me By Your Name)’, with Montero visiting both heaven and hell. The references to the old world are various and are mixed haphazardly: Montero is resurrected as Jesus Christ, transformed into Moses or fights as a gladiator against a diabolical version of himself.
The visual power of ‘J CHRIST’ leaves little time to talk about the song. Although there may not be much to say in this case. Threatening, in the chorus, to go viral again, Montero delivers a production quite similar to ‘HUMBLE.’ by Kendrick Lamar whose viral power remains to be seen. For now, the hook remains with the video clip.