‘Jump’ is the first single in two years of Blackpink. The return of the most powerful Group Group of the K-Pop appeals to what was the great return of the most famous girls of the 90s, Spice Girls. After the success of ‘Spice’, their debut, the girls, even with Geri, presented a song of self -reference, half Latin for some reason, entitled ‘Spice Up Your Life’. Blackpink refer to her in the phrase “That Prima Donna Spice Up Your Life.”
However, ‘Jump’, our song of the day today, contains Teddy and 24 credits, and also dipl. It is not a samba. It is a song with so many influences of the techno and the Rave of the 90s that there are those who in networks and forums are hearing in it a sample of ‘Meet Her At the Loveparade’, the success of 1997 by Da Hool.
In any case, Ravera inspiration is so clear that this type of party appears honored at a time of the video clip. Greetings to ‘Sirat’.
Dave Meyers, responsible at the time of ‘Work It’ by Missy Elliot, more recently of ‘Humble.’ by Kendrick Lamar, as well as as popular videos as Katy Perry’s ‘Firework’ and small audiovisual jewels such as ‘No Tears Left To Cry’ by Ariana Grande, directs this new fantasy.
In it, although Blackpink does not perform a significant choreography, the extras do it: that moment of people giving heads against a crystal seems to represent the qualities of a crushing song, very little fine, probably what I needed a summer too quiet that, except for a couple of exceptions, needed new hits to renew the lists of successes. Isn’t it unusual that Umbr and Alex Warren, and not Lorde, are leading the global lists?
https://www.youtube.com/watch?v=cgcvzdckcqy
