In his famous book about the music industry, ‘The Song Machine’, John Seabrook dedicated a chapter to K-Pop a decade before this musical style reached global popularity. However, at the time only PSY had transcended the rest of the globe with his ‘Gangenam Style’. In the book, Seabrook was not very optimistic about the possibility that a K-Pop band achieved the international success enjoyed by US groups. Obviously, and for his joy, he was wrong.
Today, BlackPink – who just announced date in Spain – and their members separately are global superstars, and as the music industry is treated, which is totally betting on them by offering them singles with a lot of glued (although then the albums are worse).
‘Extraral’ is another very good single of Jennie, this time in collaboration with the rapper of the moment, Doechii. Both are shot at the stratosphere in this song that hybrid pop and hip-hop rhythms with all the ability of the industry is capable. Of all the singles of ‘Ruby’, which comes out on March 7, is the best of all.
The ‘extral’ message is specifically aimed at the “girls of the world”: Jennie and Doechii celebrate those women who are assertive and do not need any man to “finance” their whims. Jennie puts the pop part and, Doechii, which, in the video clip produced by Lyrical Lemonade, makes a star appearance, a rap full of attitude is marked.
‘Extral’ is once again the work of a group of unknown but very skilled composers: the true secret of pop. In particular, the composer Alexis Andrea Boyd – acredited in the first place – is compensated by his work in the last album of Jennifer Lopez, ‘This is me … now’, and with the Romanian singer Sorana, Hooks is probably distributed ), Stanzas, etc. Jennie, Doechii and producer Dem Jointz, who has worked with other K-Pop groups such as Shinee or Exo, are also accredited, in addition to Kanye West or Rihanna.
https://www.youtube.com/watch?v=ewadpuyzcki
