Primavera Pro 2024 is finalizing preparations for its next edition, which will take place in Barcelona from May 29 to June 2. Today it has announced its first confirmed ones, where names like Javis or Alizz stand out among more prestigious people.
This edition will also be special because it celebrates its 15th anniversary, which will be hosted by the Center for Contemporary Culture of Barcelona (CCCB) and the Parc del Fòrum. It will review the last 15 years, but will also show the keys and tools to navigate the ever-changing waters of the industry with the help of the most influential names in the sector, as well as the most diverse voices that contribute. new insights.
Some of the topics that Primavera Pro 2024 will address will be AI, the potential for exploitation of music catalogs or mental health. Likewise, the relationship between merchandising and fan culture will be discussed by top-level companies and speakers such as Rachael Scarsbrook from BSI Merch or Caroline Westendorp from Within Temptation Entertainment. How do artists like Drake or Taylor Swift build their audience? Luna Cohen-Solal, audience expert at Atlantic Records, will try to answer the question.
In fact, one of the phenomena of recent months, ‘The Messiah’, will also be the protagonist of this edition. The series, which shows us the life and creation of the Stella Maris group, will be analyzed in a conversation between Hidrogenesse, responsible for the Stella Maris songs, and Javier Calvo and Javier Ambrossi, creators of the series.
