Among the musical news of the week is Tyla’s new single, ‘Is It Love?’. The South African superstar continues to present the album that he will release on July 24 under the title ‘A*POP’, from which the hits ‘Chanel’ and ‘She Did It Again’ are already known, together with Zara Larsson, in addition to a song called ‘Is It’, previewed on the ‘WWP’ EP, published almost a year ago.
The creator of amapiano-pop macro hits like ‘Water’ or ‘Push 2 Start’ returns with one of her songs closest to R&B and one of the ones that will most fuel comparisons with Rihanna, with whom she shares certain similarities both in vocal timbre and in that “cool” girl image. Are these comparisons justified?
Committing to an attractive fusion of Caribbean rhythms, R&B and electric guitars, ‘Is It Love?’ -today’s Song Of The Day- is a song that Rihanna could have recorded in the early years of her career. Also with echoes of the Rihanna ersatz that proliferated at the time, such as Jennifer Lopez’s ‘I’m Into You’, Tyla delivers a commercially successful single that shows a different facet of her artistic personality and her sound.
While it is true that, at Tyla’s 24 years of age today, Rihanna had already published ‘Unapologetic’ (2012) and had accumulated an impressive collection of global hits, it cannot be denied that the South African is building a very successful career betting almost exclusively on Afropop and Amapiano.
Although ‘Is It Love?’ It approaches R&B-tinged dancehall, once again demonstrates its ability to create irresistibly catchy singles and reminds us of that type of well-constructed pop song that was so common in other times. The chorus “is it love / cry cry cry” is pure ammunition for the radio and hit playlits.
