Let’s start by clarifying that this news is not sponsorized by Taco Bellbut we have not been able to pass the opportunity to emphasize that the American brand – with many restaurants in Spain – has approached the hardcore to put its soundtrack to its ads.
Throughout history there have been marks that have approached different musical genres, but we are not accustomed to the hardcore will be one of those genres. While many other brands approach urpel urban music, we have been surprised that Taco Bell They have been betting on the new generation hardcore and open sights to put their spots to put their spots. In addition, recorded concerts also sponsor Feed the beat in which groups such as Scowl “You can see it under these lines.”
The brand has recently offered several spots with –Repiting with them after an earlier campaign in 2023– the music of TURONSTIL As the protagonist and nothing has been launched with “Seein ‘Stars” and “Birds” with stellar appearance of the Skateboard legend Tony Hawk. Next to nothing. To this we can also add to him, in 2023, “do it faster” of Military Gun It was the soundtrack of another campaign, which followed other previous ones in which the aforementioned had already sounded TURSTILE AND SCOWL.
In any case, it is possible to consider whether things are changing with regard to music in the United States, if people are tired of so many urban music or whether the brand only seeks to position themselves among new audiences to those who may not pay attention to the past. In any case, it should also be noted that, although the chain was born in San Bernardino through a hot dog position by Glen Bell that ended up deriving in a first Bell Taco in 1962, he later became part of Yum! Brands, INC, which manages brands such as KFC or Pizza Hut.
