While the Government prepares a regulation that will prohibit the use of generative artificial intelligence in the cultural field when it replaces the work of artists and technicians, new musical projects created with AI continue to sprout like mushrooms and colonize our listening habits. Harem, a new Hispanic girl band, is evidently fictional, but does it have a future?
Harem is presented as the new “Spanish pop sensation, ready to conquer the world”, although for now its listeners on streaming platforms are zero. This may be due to how much their songs are reminiscent of better ones created by human beings: ‘Qué dolor’ sounds like Latin bop a la Becky G; ‘Fireglow’, a synthwave pop a la Ariana Grande / The Weeknd; and, if you told us that ‘Look But Don’t Touch’ was by Meghan Trainor, we would believe it.
Who is behind Harem, at the moment, is a mystery. It seems that its creator operates independently, since the name of the supposed “record label” associated with the group, “Records DK”, seems like a generic or automatically generated label name, especially by distribution platforms such as DistroKid.
Listening to the album ‘Harem’, published in 2025, causes the uncomfortable feeling of listening to music empty of content. The fifteen new songs coming up – those that will be part of his second album, ‘HOLA MUNDO!’ – will probably generate the same impression. Something similar to what Björk described when she said that spending hours on the Internet feels like having eaten three hamburgers: all you have left is the desire to go out into the street and get some fresh air.
