It was only a matter of time before the fashion world joined in on the “brat summer”. Charli XCX’s unexpected success, about to surpass one million copies for the first time with an album that even made it into the US presidential election campaign, had to spread to other disciplines.
If at least at the two brat parties that have been held in Madrid (next weekend there will be a third at La Boite) there have been improvised t-shirts by the public, such as “I am so Julia”, Bershka has been quick to launch a brat t-shirt. We don’t know if it is official, but we assume it must be because the words “Charli xcx” appear on the label and on the back.
Going even further, Charli xcx has launched an H&M ticket on her Stories in which you can see items such as “the brat boots”, “Charli’s dress”, “the xcx glasses”, “the angel jeans”, or “the hottie hot panties”, among others. The date September 12 appears, and we assume that that day will be the launch of the H&M collection.
Charli xcx seems to tease a collaboration with H&M.
H&M has changed their profile picture to a green one & has also changed their bio to “12092024”. pic.twitter.com/OsPo1MEUsR
— xcxshake (@xcxshake) August 28, 2024
Podcast: Brat Summer
