In video classics such as ‘Around the World’ (Daft Punk), ‘The Hardest Button to Button’ (The White Stripes) or ‘Star Guitar’ (The Chemical Brothers), Michel Gondry took the so-called “Mickey Mousing” technique to never-before-seen extremes, that is, the choreographic synchronization between music and image for creative purposes.
Newcomer Laurie Lotus has based the audiovisual grammar of ‘Girl Like Me’ on that same concept. The PinkPantheress video, from their notable album ‘Fancy That!’, is articulated as a millimetric choreography in which each gesture, movement and change of shot seem to respond to the pulse of the song, turning the rhythm into the organizing principle of the staging.
Added to this is an elaborate game of superposition of layers and planes, with images in constant swing that refer to topics of the London urban imagination and that overlap, duplicate or coexist within the same frame, generating an attractive sensation of pop collage.
The ensemble draws on a marked 2000s nostalgia, with echoes of television culture and the British Y2K imaginary. The appearance of Davina McCall, an iconic face of British television at the beginning of the century thanks to programs like ‘Big Brother’, is no coincidence, whose presence works as a generational nod and reinforces that air of a nostalgic pop capsule.
