Namasenda is one of the artists who keeps the creative flame of hyperpop alive. An artist originally signed by PC Music – before the label announced its hiatus – the Swedish Naomi Namasenda has signed explosive songs such as ‘Demonic’ or ‘Bad Love’ and has collaborated with Oklou, La Zowi or Thy Slaughter, the duo formed by AG Cook and Finn Keane, whose 2023 album anticipated the sound that is marking the new era of Charli xcx.
Now released on YEAR0001, a label that has recently released Anna von Hausswolff’s enormous album, Namasenda has just released its second full-length, ‘Limbo’, where it explores trance, Eurodance and Latin club sounds without abandoning the usual glossy patina.
Singles like ‘Cola’ -with satin Brazilian funk rhythms- or the enveloping ‘Madonna’ continue to balance pop immediacy and sonic modernity, while ‘Bad Love’ is one of the standout singles, to the point that it has just been re-released with a remix by Nick León. And as in the album by another Swede, Zara Larsson, the remix may be better than the original song.
However, today we don’t complicate our lives and highlight as Song of the Day the most popular song from ‘Limbo’, ‘Miami Crest’.
León’s album was precisely a tribute to Miami, although the production of ‘Limbo’ was handled by the Medium collective, also Swedish. ‘Miami Crest’ takes its dembow influence from ‘A Tropical Entropy’ (2025) with a club and raver focus, although perhaps the sound design tries less to capture the humidity of Miami and more to take us to a kind of futuristic dream. In any case, the hook “Fake it, fake it, fake it, nah-ah-ah / I like the way you ah-ah-ah-are” is infallible.
