Lorde has announced her decision to leave Universal Music Group, the record label that has published all of her albums to date. The decision was made in December, but the New Zealand singer has now revealed it in a message to her fans.
In that message, Lorde assures that she “adores” her colleagues at Universal, although she acknowledges that she was not fully aware of what she was signing when she signed her contract when she was only 12 years old: “A 12-year-old girl committed her creative work in advance without knowing what it would be like or really understanding what she was giving up,” explains the artist.
The singer does not rule out signing again with a major record label in the future, even with the same company, but emphasizes that “I needed to take some time so that nothing that comes from me is subject to purchase or sale.”
It was in 2013 when the general public discovered Lorde, who was then 16 years old and had already been linked to Universal for four years. His emergence was meteoric thanks to ‘Royals’, which was followed by his acclaimed album ‘Melodrama’, chosen as the Best Album of 2017 by the JENESAISPOP editorial staff. Although, even then, the album was far from the 4 million copies shipped by the debut.
Since then, his popularity has gone through ups and downs, especially after the release of ‘Solar Power’, a work that divided his audience and was battered by critics, although some maintain that it was misunderstood. More recently, ‘Virgin’ has managed to recover part of the lost audience, including scoring some small viral hits like ‘David’, but without being the expected comeback.
