In recent weeks the Jet2 viral has been on everyone’s lips. And what the hell is that, will you wonder? In January 2024, the British airline Jet2 launched an announcement promoting vacations with a discount (“50 pounds per person …”) accompanied by the 2015 ‘Hold My Hand’ theme of Jess Glynne and the voice of Zoë Lister saying “Nothing Beats to Jet2 Holiday”. If you have learned of this matter, it is possible that you have read that phrase right now with the same enthusiasm as the bend.
A year later, the audio of this announcement has been viralized in Tiktok because users have superimposed it to disastrous holiday scenes. The comic effect between cheerful music, the enthusiastic voice and chaotic images has triggered the viral of summer in the United Kingdom.
The matter even took an unexpected political turn when the White House used viral audio in a video for deportation of immigrants by ICE, accompanied by the message “When Ice Books you a One-Way Jet2 Holiday to Deportation. Nothing Beats It!”. Jess Glynne replied that the video made him feel “sick” and recalled that his music is about “love, unity and positivity,” not division.
Jess Glynne and Zoë Lister, the voice behind the slogan, met for the first time live, in the capital Breakfast program. Together they reinterpreted the announcement, with Jess singing and Zoë reciting the iconic phrase. Then, Jess even dared to recreate the phrase, imitating Zoë’s tone.
@jamaican.patty.2 #jessslynne #jet2 #radioshows ♬ original Sound – Jamaican Patty 2.0🇯🇲🇻🇨
‘Hold My Hand’, one of Glynne’s greatest successes, is not living exactly a resurgence in lists following the viral, as has happened in recent times with other topics associated with series, movies or trends of Tiktok. However, Glynne can find a song in the teeth because currently, in fact, it has a hit inside the British singles list.
This is’ Back To Me ‘, a production of “Liquid Drum N’ Bass” of Rudimental that has Glynne’s guest voice. ‘Back to me’ is being a success in the British Dance lists: currently occupies the 12th position in the Official Dance Singles Chart, which is made from discharges and physical sales in different formats. Its impact has been such that it has managed to jump to the general classification, where it has just climbed from 94 to 43 after four weeks on the list.
It can clearly be affirmed that Glynne – we remember, the British soloist with more singles number 1 in the United Kingdom – lives a new commercial and popular resurgence, however modest, after the resounding failure in lists of her latest album, ‘Jess’, published in 2024.
https://www.youtube.com/watch?v=csfsncwh_ro
